Paul O’Neill


VP Creative, Guinness World Records
Paul has 30 years of experience in live events, attractions and experiential marketing, primarily covering creative direction, operations, directing and producing.

He currently leads the creative division at Guinness World Records, working with commercial brands and their agencies to help create record-breaking campaigns for brand activation, product launches, customer engagement, attractions and team building.

He initially joined Guinness World Records 2008 to establish the company’s live events business which to date has attracted a global audience of over 3 million people. During this time, he has turned record breaking into field marketing and experiential events across four continents; won an ICSC SOLAL Gold Award; produced a nationwide theatre tour and developed a range of new experiential products for corporate customers.

Paul is an experienced conference speaker and has delivered seminars across Europe, the Middle East, Asia and the Americas. He has also served on a number of industry awards panels as judge and Chairman.