MORNING
9:00 Welcome Remarks
By your Event360 Forum 2018 Chair, Christian Howes, Presenter
9:05 BrandSLAM! Cadbury Creme Egg
When you create a multi award-winning campaign, give rise to a whole new season in the calendar and grow your total brand by an incredible 15%, where do you go next? This was the challenge facing Cadbury Creme Egg this year after the incredible success of ‘It’s Creme Egg Hunting Season’ in 2017. Find out how and why creative partner ELVIS put experiential at the heart their solution...
Aislinn Campbell, Brand Manager, Easter, Mondelez International
Neale Horrigan, Creative Managing Partner, ELVIS
9:25 BrandSLAM! Kodak
When iconic brand Kodak reinvented itself, it needed its cornerstone brand experience at leading trade show, drupa, to show that the brand’s relationship with creativity isn’t just skin-deep. Find out how Kodak and Jack Morton forged a creative concept that not only surpassed the brand’s goals for the event, but helped reinvigorate the brand through a new, evolving creative platform for Kodak’s brand experience calendar.
Danielle Atkins, Vice President, Brand & Marketing, Kodak
John Grigg, Executive Producer, Jack Morton.
09:50 Being seen to do good vs. actually doing good
In partnership with C&IT Magazine, GWR have recently carried out research to discover how Corporate Social Responsibility can contribute towards engaging audiences and creating an impactful experience. In this session, Paul will exclusively reveal the upcoming trends and industry insights that will transform your client's events from the ordinary to the extrodinary, whilst drawing on key learnings from record-breaking case studies.
Paul O'Neill, VP Creative, Guinness World Records
10:15 Refreshment Break
10:40 Pre arranged & Personalised 1-1 Meetings
Attendees will be invited to a series of 1-1 meetings with selected industry suppliers tailored to your needs. You will be provided with a personalised meeting agenda, meticulously designed to help you make new contacts, form lucrative relationships and drive your events forward.
10:40 Event360 Huddles
In parallel to the 1-1 meetings, join a huddle with leading event professionals, to talk about trends and challenges within the event industry. These huddles have been designed to encourage in-depth conversations in a intimate/informal setting.
AFTERNOON
12:40 Networking Lunch
13:40 Creating a niche brand from scratch and taking it international.
James Averdieck is the founder and former CEO of indulgent dessert brand Gü and the founder and CEO of The Coconut. Collaborative, Europe’s leading coconut yogurt brand . With both businesses he has started with a bold idea and then through innovation and teamwork grown them into sizeable international businesses.
James Averdieck, Keynote speaker
14:20 1-2-1 Pre arranged & Personalised 1-1 Meetings
Attendees will be invited to a series of 1-1 meetings with selected industry suppliers tailored to your needs. You will be provided with a personalised meeting agenda, meticulously designed to help you make new contacts, form lucrative relationships and drive your events forward.
15:40 Refreshment Break
16:00 BrandSLAM! Drink Up London
With over 25,000 attendees at the London Cocktail Week last year, DrinkUp.London shares their story on how they've grown over the last 8 years despite the challenges of delivering various outputs and dealing with mutiple stakeholders 121 sponsors last year. In this session, Siobhan talks about how other brands can get cut through when competition is high and everyone is vying for attention.
Siobhan Payne, Festival Director, London Cocktail Week, DrinkUp.London
16:20 BrandSLAM! The Economist
A key pillar of The Economist’s subscription strategy is to distribute journalism in smart ways to raise awareness among its target audience - the globally curious. From ice creams and crepes laced with protein-rich insects to smoothies and soups made from produce destined for the rubbish bin, discover how the award-winning Discomfort Future experiential marketing campaign brings The Economist’s quality journalism to life whilst enabling people to experience their content in a real world context.
Kristi Egerth, Senior Marketing Manager, The Economist
16:40 BrandSLAM! CALM
CALM, (Campaign Against Living Miserably) has installed 84 sculptures of men with a hood pulled over their faces on top of the ITV Tower to raise awareness of the number of men who take their lives every week. Discover how the use of non-traditional advertising has helped CALM gather more than 156,000 signatures for a petition to push for ministerial responsibility for suicide prevention.
Simon Gunning, CEO, CALM
17:00 Closing Remarks
17:05 Networking Drinks
