Thursday 31 May 2018



The event and brand experience industry has changed and the challenges you face aren't going away. Many of you face the hard challenge of how to keep on evolving and improving your event experience ensuring your audience are constantly happy. 

Most people soldier with what has worked in the past and there's nothing wrong with hanging onto the same strategic goals and offering the same events. However, by joining us at Event360 you will leave with a toolkit that will give your events a new lease of life. We have entered a brave new world where brand experience is crucial. To ensure your brand experiences are better than competitors, your decisions need to be good ones.
That’s where we come in!
Event360 is the leading annual creative forum for event and brand experience professionals. Fuelled by the collective power of C&IT, Event and Campaign, this thought provoking day fuses inspirational speaker sessions with tailored supplier meetings and multiple networking opportunities to help you maximise your budget and take your events to the next level.

Is Event360 for you?


Event360 gives event and brand experience professionals the opportunity to meet with new suppliers and be inspired by leading industry speakers. Suppliers include venues, destinations, production & entertainment companies - all facets of event organisation can be sourced under one roof.

In between networking we will showcase ‘best in breed’ brand experiences on the main stage giving you the insight and inspiration to take back to your organisation. The day also includes our bespoke 'huddle' sessions - boutique roundtables featuring a variety of engaging content - from leading case studies to technology suppliers.


If you're an event or brand experience professional with purchasing power of at least £100,000, then you can apply for your complimentary place.

Applying is FREE, only takes a few minutes and this forum brings big rewards which could make all the difference to you and your organisation this year.


Join us at our exclusive VIP night

Do you work for a brand? We invite you to apply for Event360 and as a valued delegate you're invited to an exclusive VIP night on 30th May. 

VIP guests will join us for our exclusive pre Event360 dinner on 30 May at Sea Containers Event Space, London. You’ll be wined and dined with some added extras thrown in, all whilst taking in the views of London’s Southbank before checking in to a central London hotel ahead of the main event on 31 May.

The next day you’ll join us at our fifth Event360 forum. 

If you would like more information then please email Tamsin Ballantyne:



9:00 Welcome Remarks
By your Event360 Forum 2018 Chair, Christian Howes, Presenter

9:05 BrandSLAM! Cadbury Creme Egg
When you create a multi award-winning campaign, give rise to a whole new season in the calendar and grow your total brand by an incredible 15%, where do you go next? This was the challenge facing Cadbury Creme Egg this year after the incredible success of ‘It’s Creme Egg Hunting Season’ in 2017. Find out how and why creative partner ELVIS put experiential at the heart their solution...
Aislinn Campbell, Brand Manager, Easter, Mondelez International
Neale Horrigan, Creative Managing Partner, ELVIS

9:25 BrandSLAM! Kodak
When iconic brand Kodak reinvented itself, it needed its cornerstone brand experience at leading trade show, drupa, to show that the brand’s relationship with creativity isn’t just skin-deep. Find out how Kodak and Jack Morton forged a creative concept that not only surpassed the brand’s goals for the event, but helped reinvigorate the brand through a new, evolving creative platform for Kodak’s brand experience calendar.
Danielle Atkins, Vice President, Brand & Marketing, Kodak
John Grigg, Executive Producer, Jack Morton.

09:50 Being seen to do good vs. actually doing good
In partnership with C&IT Magazine, GWR have recently carried out research to discover how Corporate Social Responsibility can contribute towards engaging audiences and creating an impactful experience. In this session, Paul will exclusively reveal the upcoming trends and industry insights that will transform your client's events from the ordinary to the extrodinary, whilst drawing on key learnings from record-breaking case studies.
Paul O'Neill, VP Creative, Guinness World Records

10:15 Refreshment Break

10:40 Pre arranged & Personalised 1-1 Meetings
Attendees will be invited to a series of 1-1 meetings with selected industry suppliers tailored to your needs. You will be provided with a personalised meeting agenda, meticulously designed to help you make new contacts, form lucrative relationships and drive your events forward.

10:40 Event360 Huddles
In parallel to the 1-1 meetings, join a huddle with leading event professionals, to talk about trends and challenges within the event industry. These huddles have been designed to encourage in-depth conversations in a intimate/informal setting.


12:40 Networking Lunch

13:40 Creating a niche brand from scratch and taking it international.
James Averdieck is the founder and former CEO of indulgent dessert brand Gü and the founder and CEO of The Coconut. Collaborative, Europe’s leading coconut yogurt brand . With both businesses he has started with a bold idea and then through innovation and teamwork grown them into sizeable international businesses.
James Averdieck, Keynote speaker

14:20 1-2-1 Pre arranged & Personalised 1-1 Meetings
Attendees will be invited to a series of 1-1 meetings with selected industry suppliers tailored to your needs. You will be provided with a personalised meeting agenda, meticulously designed to help you make new contacts, form lucrative relationships and drive your events forward.

15:40 Refreshment Break

16:00 BrandSLAM! Drink Up London
With over 25,000 attendees at the London Cocktail Week last year, DrinkUp.London shares their story on how they've grown over the last 8 years despite the challenges of delivering various outputs and dealing with mutiple stakeholders 121 sponsors last year. In this session, Siobhan talks about how other brands can get cut through when competition is high and everyone is vying for attention.
Siobhan Payne, Festival Director, London Cocktail Week, DrinkUp.London

16:20 BrandSLAM! The Economist
A key pillar of The Economist’s subscription strategy is to distribute journalism in smart ways to raise awareness among its target audience - the globally curious. From ice creams and crepes laced with protein-rich insects to smoothies and soups made from produce destined for the rubbish bin, discover how the award-winning Discomfort Future experiential marketing campaign brings The Economist’s quality journalism to life whilst enabling people to experience their content in a real world context.
Kristi Egerth, Senior Marketing Manager, The Economist

16:40 BrandSLAM! CALM
CALM, (Campaign Against Living Miserably) has installed 84 sculptures of men with a hood pulled over their faces on top of the ITV Tower to raise awareness of the number of men who take their lives every week. Discover how the use of non-traditional advertising has helped CALM gather more than 156,000 signatures for a petition to push for ministerial responsibility for suicide prevention.
Simon Gunning, CEO, CALM

17:00 Closing Remarks

17:05 Networking Drinks

What others have said


"Event360 was an inspiring forum, bringing together like-minded people with an enormous breadth of experience. A great newtorking opportunity with genuinely engaging agenda and fun approach. Thanks!"


"Event360 was an innovative, engaging and relaxed way to meet, learn, and listen to the best of the industry. We will be attending again next year!"


Great speakers, good selection of suppliers, energetic atmosphere, all in an excellent venue and packed into 1 day, perfect!


We have reached capacity for 2018
If you haven't had the chance to apply for your place then please take the time to view our next forum which will be taking place in August.

C&IT  Agency Forum is the annual gathering for senior event professionals from the agency world. By attending, you will get the latest trends, hear interesting, unique and above all useful content, which you can take away and apply to your own events. 

Apply for your place today 


If you're a senior event organiser or brand manager who has recently delivered an experiential/brand activation that has created a memorable customer experience and are interested in speaking at Event360, we'd love to hear from you. Email for speaker opportunities.


Returning in 2018, Event360 harnesses the collective power of Campaign, C&IT and Event for brands, agencies and suppliers who are driving the industry forward. This interactive day of inspiration encourages dialogue and debates around how the industry can transform events from one-off experiences, to long-term conversations.

To get involved and help shape content sessions or get the most of a 1-2-1 meetings package, contact Katurah Horton at

Event360 2017

Last year was a huge success and this year is shaping up even better. Here are some pictures from 2017

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